With combined leadership experience across SaaS, healthcare technology, and life sciences finance/operations, VitalPath Advisory helps organizations strengthen teams, accelerate growth, and build scalable foundations for long-term success.
Decades of Combined Experience. Trusted by SaaS, Healthcare, & Life Science Organizations.
Years of Proven Executive Leadership Experience
Industry Partnerships & C-Suite Engagements
If you’re looking for strategic guidance in SaaS, healthcare technology, or life science finance and business operations, we’re here to help. Reach out today and let’s explore how VitalPath Advisory can support your organization’s growth.
Ken Roos brings over thirty years of leadership experience across SaaS, healthcare technology, and commercial strategy. He has helped solution providers successfully enter, scale, and grow within healthcare, skilled nursing, senior living markets and other sectors..
Ken is known for aligning product, go-to-market strategy, and operations to drive measurable results. His background includes executive leadership, business development, and strategic advisory roles focused on sustainable growth.
Ken works closely with leadership teams to build scalable strategies that support long-term success.
(2025-Present)
CCO (2022-2026)
CRO (2019-2022)
CRO (2013-2018)
VP of Sales (2010-2012)
Senior Director of North American Sales (2004-2010)
Wendy Roos is a Financial and Business Operations Executive with extensive experience across accounting, finance, budgeting, and risk management. She has led operational strategy within life sciences, healthcare, and technology organizations in both private and public company environments.
Wendy specializes in building strong financial infrastructure, operational discipline, and cross-functional alignment.
She partners closely with executive teams and boards to execute strategic initiatives and support organizational growth. Wendy is recognized for developing high-performing teams and operational systems that scale.
(2001 - Present)
VP of Finance (2020 - 2024)
Executive Director (1998 - 2001)
Sr. Director of Financial Reporting (1990 - 1998)
Auditor (1985 - 1990)
Whether you’re scaling a SaaS platform, healthcare solution, or emerging life science organization, VitalPath Advisory offers strategic and operational support to help you grow with confidence. Let’s explore how we can work together.
