About VitalPath Advisory
Discover about VitalPath Advisory, a trusted partner providing executive guidance for market entry, revenue growth, and commercial excellence.
Empowering Organizations to Excel
Learn about VitalPath Advisory and our executive-level consulting services supporting SaaS, healthcare, and technology-enabled organizations with growth and commercial strategy.
VitalPath Advisory offers expert contract services to providers of SaaS, technology, and technology-assisted service offerings for healthcare, skilled nursing, and senior living operators.
With over thirty years of experience as a technology and Software as a Service (SaaS) commercial leader, we are dedicated to driving growth and innovation within the healthcare and senior living sectors.
Our approach combines strategic thinking, proven methodologies, and deep industry knowledge to help organizations achieve their business objectives and maximize their market potential.
Proven Leadership with Real Results
Ken Roos
Ken Roos brings over thirty years of leadership experience across SaaS, healthcare technology, and commercial strategy. He has helped solution providers successfully enter, scale, and grow within healthcare, skilled nursing, senior living markets and other sectors..
Ken is known for aligning product, go-to-market strategy, and operations to drive measurable results. His background includes executive leadership, business development, and strategic advisory roles focused on sustainable growth.
Ken works closely with leadership teams to build scalable strategies that support long-term success.
Mary Furlong & Associates
(2025-Present)
Aiva Health
CCO (2022-2026)
Arena
CRO (2019-2022)
OnShift (Read Case Study)
CRO (2013-2018)
Concerro (Read Case Study)
VP of Sales (2010-2012)
Vital Images (Read Case Study)
Senior Director of North American Sales (2004-2010)
Wendy Roos
Wendy Roos is a Financial and Business Operations Executive with extensive experience across accounting, finance, budgeting, and risk management. She has led operational strategy within life sciences, healthcare, and technology organizations in both private and public company environments.
Wendy specializes in building strong financial infrastructure, operational discipline, and cross-functional alignment.
She partners closely with executive teams and boards to execute strategic initiatives and support organizational growth. Wendy is recognized for developing high-performing teams and operational systems that scale.
Roos Consulting
(2001 - Present)
Qpex Biopharma
VP of Finance (2020 - 2024)
LMA North America
Executive Director (1998 - 2001)
Gensia, Inc.
Sr. Director of Financial Reporting (1990 - 1998)
Coopers & Lybrand
Auditor (1985 - 1990)
Let's Work Together
If you are an investor in, or leader of a technology solution provider looking to excel in the healthcare and senior living sectors, we are here to help you achieve your goals.
